HUEMAN

FLORIA SIGISMONDI

A photographer and director born in Italy in 1965, but moved to Canada at 2 years old. Floria Sigismondi originally began her career as a fashion photographer, but began directing music videos after being approached by The Revolver Film Co. production company.
She is now known for writing and directing The Runaways; she has also directed music videos for Katy Perry, Marilyn Manson, David Bowie, Bjork, The Cure, Christina Aguilera, The White Stripes, Fiona Apple, Sigur Ros, Muse, Interpol, Leonard Cohen, and Incubus; as well as directing commercial for Old Navy, MAC, Adidas, and Eaton’s. She has had solo exhibitions of her photography and sculpture installations worldwide.

Her work tends to be very vibrant and colourful, using colours that complement each other, that are intensified with high contrast to create rather surreal videos that are somewhat disturbing from the shaky and jittery camera movements, shifts in focus, and other distorting camera movements and effects. Floria Sigismondi would describe the sceneries she filmed in as “entropic underworlds inhabited by tortured souls and omnipotent beings”. 
From her dark, surreal style, she gained popularity from other musicians, particularly Marilyn Manson, and she is now known for having directed Manson’s early videos, and essentially helping define his image and characteristic.

I love the intensity and vibrance of Sigismondi’s work, especially her videos, which I find very visually captivating and magical, as well as being quite unique and creative, and a little bit controversial sometimes — I could imagine any scene or shot from any of her videos would work perfectly on its own as a still photograph. She definitely has a distinctive, quirky style that deserves attention.
Even her lighter work is just as beautiful and surreal as her darker work:

See more of her brilliant work: http://www.floriasigismondi.com/

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Aisha